08/29/2017

Get Ready for Gen Z

Events might have to get more interactive to adapt

With a digital-native generation reaching adulthood, events might have to get more interactive to adapt. Interactivity is already a big deal for meetings, especially those focused on trying to win over younger audiences.

But that problem is about to get much more pronounced, Skift’s Jaimie Seaton points out in a new article.

Here’s the gist: With gen Z—a generation only slightly smaller than millennials—quickly reaching adulthood, interactivity is going to quickly become a requirement, in no small part because younger generations have spent their entire lives surrounded by the kind of technology older generations only picked up on later in life.

Please click here to read the complete article from Associations Now.