08/23/2017

Your Volunteers Should Represent Your Audience

Efforts should be made to recruit volunteers who represent your target audience

Your most powerful volunteers may be the ones who represent your target audience.

Volunteers do such incredibly important work for the nonprofit world. Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience.

To start, volunteers who are part of your target audience can help to grow your program. An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. “As these refugees became more involved with the nonprofit’s mission, they developed other initiatives—such as preserving Somali culture through events and courses—to address new challenges,” writes Kayla Matthews.

Please click here to read the complete article on Associations Now.