08/23/2017

Study: How To Better Connect With Members

Report finds only 55 percent of respondents feel connected to their professional organization

In its newly released Member Loyalty Study, Community Brands offers tips for connecting with members and boosting retention rates.

While almost three-quarters of members say they’re likely to renew their membership, associations may be struggling to recognize the warning signs before members lapse. That’s according to the Member Loyalty Study: A Deep Dive into Member Preferences and Retention, which was released this week by Community Brands.

Most significantly, the study—which surveyed more than 1,000 U.S. association members—found that only 55 percent of respondents felt a connection with their professional organization, even though overall satisfaction rates were at 84 percent. 

Please click here to read the complete article on Associations Now.