08/21/2017

Membership as Disruption: A Model To Watch

Skepticism exists over how one company is approaching sales

A startup whose CEO has a Netflix pedigree is trying to upend the traditional movie theater experience by offering membership at a rock-bottom price point. But theaters are skeptical that the company can pull it off.

For decades, the movie industry’s revenue model has worked something like this: You buy a ticket, you buy some concessions and the industry tracks the sales that an individual movie receives.

But on Tuesday, a disruptor made a big move that could upend this model.

Please click here to read the complete article on Associations Now.