Complete Story


Register Now for the 2017 Joint Industry Event

Discover what the next-generation conference participant really wants

Dave Lutz - 2017 Joint Industry Event SpeakerWhat are you doing September 25, 2017? 

An increasing number of associations are graying right before our eyes. Attracting the next generation member and conference participant has been, and will continue to be, critical to organizational sustainability. In this program, you’ll discover illuminating insights about what society wants and expects today from your conference. On Sept. 25, 2017, you’ll also discover what drives people away from your events or association, and what compels them to keep coming back. These insights will be delivered by Dave Lutz, founder of Velvet Chainsaw Consulting, an industry-leading business improvement firm that helps conference and trade-show organizers grow or transform their major face-to-face conferences. 

To register for the event, CLICK HERE.

From this session, you will learn how to:

  • Identify strategies for applying the findings about audience’s needs regarding institutions (including associations and conferences) from the field of sociology
  • Evaluate strategies and indicators (both good and bad) for a sustainable conference business model
  • Discuss shifts needed in your conference from 20th century demands to 21st century demands

Agenda for September 25, 2017 Joint Industry Event:

  • 10:00 a.m. – Networking/Registration
  • 10:30 a.m. – Introductions and Sponsor Recognition
  • 10:45 a.m. – Dave Lutz's Presentation
  • 12:00 p.m. – Lunch
  • 1:00 p.m. – Program Conclusion

About our speaker, Dave Lutz, Managing Director, Velvet Chainsaw Consulting:
In 2006, Lutz founded Velvet Chainsaw Consulting, an industry-leading business improvement firm that helps conference and trade-show organizers grow or transform their major face-to-face conferences. Prior to becoming a consultant, Lutz was with Experient for 22 years, where he served as president of both the meeting planning and registration divisions.  A frequent industry speaker, facilitator and author, Lutz specializes in large conference innovation and growth. Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs and meeting technology.

Once again, this event is being jointly hosted by:

Joint Industry Event logo

Registration Fees: 
Members of the Ohio Society of Association Executives (OSAE), Meeting Professionals International (MPI) Ohio Chapter and Professional Convention Management Association (PCMA) are encouraged to attend for the rate of $45; non-members may attend for $65 and students can attend for $10. 

Members: $45
Non-members: $65
Student members: $10 (MPIOH and PCMA)

To register for the event, CLICK HERE.

This program qualifies for 1.25 hours of CEUs.

Group rate for those that may want to stay at the Hilton Columbus at Easton on Sunday night only, the evening prior to the event, is $139 plus tax per night.   

Last year’s joint session sold out – register today to guarantee your spot!

Special thanks to our sponsors:

Experience Columbus 


  Hilton Easton

Consent to use of photographic images: Registration and attendance at or participation in OSAE meetings and other activities constitutes an agreement by the registrant to OSAE’s use and distribution (both now and in the future) of the registrant or attendee’s image in photographs, videotapes, and electronic reproduction of such events and activates.

All cancellations received by Sept. 19, 2017 will be honored with a full refund. A 60 percent surcharge will be retained for cancellations received Sept. 20 thru Sep. 22. No credits or refunds will be issued after Sept. 22. NO SHOWS WILL BE BILLED.