08/10/2017

Think Strategy

How to determine if your communication strategy is working for you

Your communication strategy isn’t so strategic if you’re not measuring it against specific goals.

How do you determine if your communication strategy is working for you? If you can’t immediately rattle off a list of goals and key performance indicators (KPIs) that your communication plan is being measured against, then it may not be as strategic as you think it is.

Your communication strategy should include specific advocacy and fundraising goals. “While you can certainly have communications goals in and of themselves, most of your communications work should be in service of larger mission-oriented or fundraising goals,” Kivi Leroux Miller says in a post for Kivi’s Nonprofit Communications Blog.

Please click here to read the complete article from Associations Now.