07/26/2017

Maximizing Associate Member Relationships

It is important to consider these relationships as a two-way street

How do you think about your associate members? Whether you keep them at a distance or view them as strategic partners, chances are, there is a lot more your organization could be doing to maximize that relationship.

In a recent post from Rigsbee Research, Ed Rigsbee suggests thinking of this relationship as a two-way street—as they supply value to you, so should your organization provide value to your supplier members. Among the ways Rigsbee suggests you can build a stronger relationship with suppliers:

One is to consider giving supplier members a position on your board. Another option is to expand sponsorship opportunities beyond the annual meeting. “Offer yearlong strategic sponsorship opportunities, perhaps at various investment levels so all suppliers have the opportunity to play,” he says.

Please click here to read the complete article on Associations Now.