07/24/2017

Membership Hack: Instagram Recruitment

Consider Instagram’s visual appeal when marketing to prospective members

The American Society of Interior Designers (ASID) takes advantage of Instagram’s visual appeal to market to prospective members.

How to hack it? 
It only makes sense that ASID would use Instagram, a social media platform that’s visually inclined, to recruit new members. Kerri McGovern, director of membership, says ASID is experimenting with the platform’s photo and video ads.

“This is a campaign geared toward recruiting our young, emerging professionals,” she said. “We are doing a small buy to test messages.”

Please click here to read the complete article on Associations Now.