07/13/2017

Get the Most From Your Sponsorship Packages

Here are five tips for creating a successful sponsorship program

Sponsorships are a great way to bring in non-dues revenue to either your national association or one of its chapters. Here are five tips for creating a successful sponsorship program.

One of the main challenges that associations face is coming up with enough revenue to meet their bottom lines and fund their various programs and initiatives. Association chapters feel this challenge acutely, due to their limited scope and resources. “Many times, chapters are on their own to generate revenue,” said Ryan Felps, president of StarChapter.

A few years ago, the Dayton, Ohio, chapter of the American Advertising Federation (AAF-Dayton), wasn’t having much luck selling individual sponsorships, according to Executive Director Sara McCatherine. The chapter would ask companies to consider sponsoring its meetings or awards shows on a one-off basis, but McCatherine said “people really didn’t bite.”

Please click here to read the complete article on Associations Now.