07/12/2017

Could Amazon Prime Membership Top Cable TV Someday?

More than 24 percent of the U.S. population are Amazon Prime members

With Prime Day getting people talking about Amazon Prime membership this year, it’s worth pondering whether the subscription service could someday become the most popular type of membership program in the United States. Here are some membership-related thoughts on the retail holiday.

According to one estimate, nearly a quarter of all Americans—79 million people, or 24.1 percent of the U.S. population—can call themselves Amazon Prime members. (That’s up by 13 million from last December.)

And with Tuesday’s Prime Day—a shopping holiday based on a single company’s goods and services—Amazon hopes to swell those ranks even more. A recent Recode report put the growth into stark terms. With the cable industry starting to see a modest subscriber decline caused in part by cord-cutters (it currently stands around 90 million, down by about 5 million from 2010), Amazon is on track to top all U.S. cable subscribers. Considering Amazon already runs a TV service that’s available through Prime, that’s a significant number indeed.

Please click here to read the complete article on Associations Now.