06/27/2017

If You Build the Tech Internally, You Own it

Building from scratch is sometimes the best answer

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. The challenge, of course, is figuring out what that might be—and resourcing for it.

Nearly a year ago, the controversial but hard-to-ignore media conglomerate Gawker Media—staring down a massive settlement in a case involving Hulk Hogan, Peter Thiel and a whole lot of money—sold its assets to Univision in a bankruptcy auction.

It was not an ideal situation for Gawker Media, which sold its well-known sites and technology below their market value, but as far as places to land go, Univision was probably a better fit than most. While Univision doesn’t share the taste for tenacious legal battles that Gawker did, you could look at its work on the Millennial-focused TV network and website Fusion and see some direct parallels there.

Please click here to read the complete article on Associations Now.