06/27/2017

Influencer Council Hopes to Create Consistency for Social Ads

The IMC aims to create consistent social media ad rules

With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims to create consistent rules of the road for the industry.

The Fyre Festival—with its floppy cheese sandwiches, unfinished sets, and utter lack of organization—is a perfect example of what can go wrong with influencer marketing. The festival had been heavily promoted by big-name social media influencers, and they got burned as a result.

The incident, while not directly the fault of the social sharers, ultimately was laid at their feet by some observers because of what was seen as the misleading nature of the promotions. The well-reported fiasco highlights the challenges that influencer marketing faces in the marketplace and with the Federal Trade Commission. Disclosure is confusing and anything but consistent—and a new industry council wants to fix that.

Please click here to read the complete article on Associations Now.