06/23/2017

Engage Retired Members

Don't miss out on this valuable category of members

Last week, we explored how Millennials are increasing their engagement with organizations big and small. And this week we turn our attention to older members who are thinking about retirement.

The fact is age 65 no longer means you stop working. According to Gallup, 74 percent of Americans say they plan to work beyond age 65, and many associations find it difficult to know when a member has retired.

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Right now, the average age of a NBOA member is 55. And even though the association has a retiree category of membership, the staff doesn’t always know when a member exits the workforce.

Please click here to read the complete article on Associations Now.