06/22/2017

A Case for Going Global With Certifications

Some reasons why associations should at least consider certifications

Taking the leap to launch an association certification abroad can seem daunting, but it might be just the way to achieve your strategic goals. That’s what the National Association of Insurance and Financial Advisors (NAIFA) is banking on with its newly launched global certification.

But before we delve into why and how NAIFA is launching its new certification, here are some reasons why associations should at least consider certifications. First, they’re quite popular. There are stories every day charting the rise of the credential and the different ways that organizations have deployed them.

Secondly, certifications and credentials specifically appeal to an international audience, according to global experts like Terrance Barkan, CAE, of Globalstrat. Last year, Barkan told Associations Now [ASAE member login required] that international markets place a much higher value on certifications and credentials than membership. “Credentials and certifications can be directly and immediately leveraged in the work environment to obtain better employment and wages. This is especially true in very competitive emerging markets,” he said.

Please click here to read the complete article on Associations Now.