06/21/2017

Is Now the Time to Embrace Podcasting?

As podcasting popularity grows, it may be time to venture into that segment

The world of online radio in general and podcasting in particular are seeing major growth, according to recent data from Pew Research Center. But in podcasting, there’s still plenty of room for things to improve, especially in terms of advertising and analytics.

As a medium, podcasting may have just hit a breaking point. And if your association has been sitting on the sidelines, now might be a good time to take a listen.

A recent fact sheet from the Pew Research Center, based on statistics from a Edison Research and Triton Digital survey of radio listening, says podcasting is starting to reach new heights as a medium.

Please click here to read the complete article on Associations Now.