06/20/2017

Diverse Stock Photos

New options will expand access to affordable graphics

Association budgets don’t always allow for original photography, so many association editors and marketing pros turn to stock photography services for content and marketing materials. Frequent stock photo users quickly run into a common issue: There’s little diversity in these collections.

A new stock service called TONL, set to launch in August, hopes to solve that problem—not only by providing photographs with subjects of different races and ethnicities, but also with updated modern aesthetics.

“We want it to look as professional yet modern and relatable as possible. And so we took our time thinking about the right contrast and brightness and saturation and things like that,” co-creator Karen Okonkwo told The Outline. “When you’re dealing with people who are from different ethnic backgrounds, it’s typically more darker skin or olive complexion. So we just found a filter that we felt made those stand out more.”

Please click here to read the complete article from Associations Now.