06/15/2017

Groups Look to Automation to Combat Email Fatigue

This approach offers a more targeted approach to email campaigns

Feel like you’re sending more emails but getting less response? You’re not alone. A new report says automation offers a way to take a more targeted approach to email campaigns.

In 2016, associations kicked up their email game, sending 12.3 percent more messages than the prior year, but they saw slightly lower open rates (35.6 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz.

In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Please click here to read the complete article on Associations Now.