06/14/2017

Study Points to Growing Bleisure Traveler Market

Millennials are extending business trips for a bit of vacation at a much higher rate than their predecessors

A new report reveals that Millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler.

If you’ve ever been tempted to extend your conference trip to Las Vegas or Paris by a few days to take in the sights, you’re not alone. And, if you’re regularly extending business trips to add a bit of leisure time, then you just may be a bleisure traveler, the ranks of which are growing, according to a new report.

In the past year, 37 percent of North American business travelers extended work trips for a short vacation, according to the study released by the GBTA Foundation, the research and education arm of the Global Business Travel Association, in partnership with hotel chain Hilton.

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