06/13/2017

How Should You Handle Cold-Call Emails?

Personalization is key

It’s an inevitability on both sides of the equation: Either you’re receiving a lot of cold-call emails or sending them out—and it can be frustrating either way. Want to get someone to actually respond to an unsolicited message? The secret is personalization.

As a journalist, I have a problem that frequently arises: I get a lot of cold-call emails.

Sometimes, cold emails are welcomed, when they help to highlight news or stories that might deserve coverage—say, association or nonprofit initiatives that deserve a little extra notice. But quite often, the emails are often esoteric, jumping far afield from my coverage area, without noticing that, hey, I write about associations on a daily basis. (It happens like this: I write about a subject that sometimes has an association context, like marijuana or diabetes, and suddenly I get a lot of emails about diabetes and marijuana. Weird combination, huh?)

Please click here to read the complete article on Associations Now.