06/12/2017

Celebrate Retiree Members

How one organization hopes to celebrate, engage retirees for a lifetime

By recognizing members who are retiring or already retired, one association is hoping to celebrate and engage them for a lifetime.

How to hack it? The retirement wave is here, and while many baby boomers are working past the traditional retirement age of 65, one association is preparing for the transition by recognizing and celebrating its members’ achievements. That’s part of a new strategy that Melissa Zinder, manager of social media and online initiatives at the National Business Officers Association (NBOA), is working on right now.

“We are brainstorming ideas about how we can recognize our retiree members at annual meetings because that’s typically one of the only times when our members meet face-to-face,” Zinder said.

Please click here to read the complete article from Associations Now.