06/09/2017

The New Chrome and Safari Will Reshape the Web

The two browsers may just change how the web works

Apple and Google are cracking down on obnoxious online ads. And they just might change the way the web works in the process.

Last week, Google confirmed that Chrome—the most widely used web browser in the world—will block all ads on sites that include particularly egregious ads, including those that autoplay videos, hog too much of the screen or make you wait to see the content upon which you just clicked.

Apple, meanwhile, announced yesterday that Safari will soon stop websites from automatically playing audio or video without your permission. The company's next browser update will even give users the option to load pages in "Reader" mode by default, which will strip not only ads but many other layout elements. The next version will also step up features to block third parties from tracking what you do online.

Please click here for the complete article on WIRED.