06/02/2017

More Competition Offers Opportunity for Events

As consumer brands put a greater emphasis on in-person experiences, organizations must eye the need

A new Freeman study shows that consumer brands are putting a greater emphasis on in-person experiences. While this means increased competition for associations, it could also mark the perfect time for you to harness your meetings’ unique advantages.

Earlier this week, the 2017 Freeman Global Brand Experience Study was released.

The study, which surveyed close to 1,000 marketing professionals across North America, Asia, and Western Europe, revealed something that’s not too surprising: Chief marketing officers and brand managers worldwide are putting more emphasis on in-person brand experiences.

Please click here to read the complete article from Associations Now.