05/31/2017

Journalism's Role In Rethinking Membership

Get to know a journalist in order to improve your

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues.

Collaboration within the association community is certainly a good thing, but sometimes it helps to get outside your bubble. So here’s my bubble-bursting challenge, especially if your job is membership: Get to know a journalist.

Why? Because right now, journalism and associations are faced with some common challenges, and a few are membership related. By working together, both professions might be able to develop new lines of thinking about recruitment, retention and engagement.

Please click here to read the complete article from Associations Now.