05/31/2017

Keep the World Warm

The initiative aims to dress poorer people in the world's colder climates

The National Ski Areas Association’s partnership with nonprofit Sharing Warmth Around the Globe has helped deliver 265,000 coats, pants, and other winter-weather gear to places ranging from Afghanistan to Nepal. It also builds good will among NSAA’s members.

Back in 1999, when Bill Jensen assumed the role of CEO at Vail Mountain, he told his wife, Cheryl, about the 12,000 ski uniforms piled up in semitruck trailers in the resort’s parking lot.

Ski resorts like Vail Mountain tend to retire their staff uniforms every few years, and what results is an accumulation of high-quality—sometimes even designer—winter-weather gear. And because of the branding on the coats, pants, and other gear, it often can’t go to charities within U.S.

Please click here to read the complete article from Associations Now.