05/24/2017

Should You Add an Associate Member Category?

Before adding a new category, plan carefully

Associate member categories can create new partnerships and revenue sources for your association. But timing is everything. Before adding to your membership, ask a few strategic questions about why these members are needed.

If you’re a trade association, there’s a good chance you’ve thought long and hard about adding an associate category to membership. Or, maybe, like many execs said in a recent Collaborate discussion, you already have one [ASAE log-in required].

Frequently, these categories are used by associations to bring in a network of industry-specific service providers. And in the process it can help to grow dues revenue. You can kind of think of associate membership as a toll, says Erik Schonher, a consultant and founder of The Schonher Group.

Please click here to read the complete article from Associations Now.