05/23/2017

Storytelling Strategies to Engage the Next Generation

Engage your members to tell their own stories, spread their own tales of success

So many associations have been trying to figure out how to keep their industries relevant as Millennials and Generation Z replace Baby Boomers. One expert instructs associations to get these individuals to tell their stories, instead of simply pushing out their own.

When kids are deciding to learn an instrument, the accordion is probably not their first choice—creating an industry challenge the Connecticut Accordion Association is trying to overcome.

With its Bellows Open: The Great Squeeze Project, CAA is trying to increase awareness and interest in the instrument it celebrates by working with a local high school to introduce students to the accordion. After an initial presentation in December, any students who learned to play performed a concert together this past weekend.

Please click here to read the complete article from Associations Now.