05/02/2017

Why It's So Hard to Topple Twitter

It's difficult to get people to embrace new forms of social media

Love it or hate it, Twitter and other social networks are very hard to shake due to the fact that so many people are there already. The open-source, decentralized social network Mastodon, which works like Twitter, isn’t really trying to rebuild that company’s scale—and that, perhaps, might ensure Mastodon sticks around. Community pros should take note.

I remember the first time Twitter really made me mad.

It came in 2012, when the company had announced moves to lock down its application programming interface and limit its ability to work with certain kinds of tools. (In layman’s terms: It was limiting access to third-party apps in the name of building its advertising business.) It was a move that the company announced with a blog post in which it split up the four kinds of applications that developers created for its platform—three kinds Twitter would encourage and one it would not.

Please click here to read the complete article from Associations Now.