05/01/2017

How AAA's New Car-Sharing Service Thinks Beyond Ownership

Gig is designed to target urbanites who don't own cars and don't want to

Gig, a new service that the American Automobile Association (AAA) launched April 30 in California’s Bay Area, is designed to target a consumer segment that is likely to grow in importance in the coming years: the urban resident who doesn’t own a car.

With its traditional roadside assistance service, AAA may have one of the most famous membership models of any association—one that, in some ways, inspired the modern ebbs and flows of the app-based platforms we use today.

So it’s only fair that AAA itself is inspired by some of those very platforms. Recently, Fast Company revealed that AAA had launched a car-sharing service along the lines of Zipcar. The service, called Gig , helps get around an existential problem for the association: the fact that car ownership is becoming increasingly optional, particularly in cities.

Please click here to read the complete article from Associations Now.