05/01/2017

Lessons From the United Airlines Incident

How the airline appears to be working things out

United Airlines struggled to correctly respond to its recent PR crisis, but the report it released this week shows that it’s starting to figure things out. Here are some takeaways you can borrow from the report.

One of the month’s biggest stories, the tale of how United Airlines forced a man off a flight in a violent scene that quickly went viral on social media, included what many observers saw as an example of what not to do during a PR crisis, especially in an initial response.

But the airline’s full assessment of the incident involving passenger David Dao, and the steps it’s taking to deal with the issue, may prove important to salvaging United’s reputation.

Please click here to read the complete article from Associations Now.