04/30/2017

Three Ways to End on a Positive Note

by John Millen

Which is more important: the opening of your presentation or the close?
 
This is an oft-debated question because they’re both critically important. In communication, we talk about primacy and recency. Do people better remember what they hear first or what they hear last? Generally speaking, because of extremely limited attention spans, I believe your opening is more important because if you don’t engage people right away, you might lose them forever.
 
There’s also that matter of making a positive first impression. If you get off to a bad start, you’ve dug a hole that can be difficult to climb out of. Having said that, how you end your presentation is also critically important. 

Please click here to read the complete blog post from John Millen on his exceptional blog, Sunday Coffee.