04/27/2017

Don't Believe the Hype: Finding the Facts

How the American Beverage Association is working to dispel false claims

If you follow the news chances are you’ve heard about a new study claiming low-calorie sweeteners are linked to dementia and stroke. The flashy headlines probably grabbed your attention, but Fortune health writer Sy Mukherjee cautioned, “Don’t believe the hype.”

Mukherjee said that while the study made for plenty of sensational headlines, the stories don’t reflect the true findings of the study.

“They don’t outline some of its most crucial and relevant caveats until way past the headline,” said Mukherjee, pointing out that “the titles would be pretty boring” if they had been more realistic.

Please click here to read the complete article from the American Beverage Association.

This article was shared with OSAE by the Ohio Soft Drink Association. Thank you to OSAE Board Member and OSDA Executive Director Kimberly McConville.