04/24/2017

Coalition’s Standards Draw Attention After Ad-Blocking Rumor

Google is rumored to be investigating an ad blocker in Chrome

While Google says it won’t comment on a Wall Street Journal report about adding an ad blocker to Chrome, the report is drawing attention to an initiative by the Coalition for Better Ads—a group that includes the search giant.

This week, the tech media (as they have a tendency to do) got caught up in an interesting rumor: that Google, a major ad network operator, would offer an ad blocker to be used on its market-leading Chrome web browser.

The blocker wouldn’t weed out every ad, according to The Wall Street Journal report, but it would block ads that did not meet a standard announced by the Coalition for Better Ads last month. Google issued a non-denial denial—a statement to AdExchanger that it wouldn’t comment on the rumors but that it was working with the coalition and other trade groups on advertising issues.

Please click here to read the complete article from Associations Now.