04/24/2017

Membership Hack: Micro-Advocacy

Utilize regional members to conduct grassroots campaigns

Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement.

How to hack it? The Vacation Rental Management Association (VRMA) is relatively small but has a large footprint: Its roughly 800 members are spread across the United States, in cities and states where the short-term rental market is heating up. Right now, many of those jurisdictions are considering or have passed regulations on vacation rentals, says Greg Holcomb, VRMA’s government relations manager. That led him to launch a new advocacy network, which asks members to get involved in small but effective ways.

Holcomb calls it “micro-advocacy.” Members opt in using an online registration form, and they are alerted by email whenever there’s an opportunity to participate as a local advocate. The program is about one year in, and so far, it’s been responsible for more than 2,700 direct contacts with elected officials and their appointed staff.

Please click here to read the complete article from Associations Now.