04/18/2017

Association Uses Facebook Live to Expand Education

How to make a meeting-based education session accessible year-round

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round.

On the trade show floor at its most recent annual meeting, Creativation 2017, the Association For Creative Industries launched its iDiscover Chats, 15-minute informative presentations and discussions led by business experts. While those sessions were videotaped and posted online, AFCI has now began a new iDiscover Chats series broadcasted via Facebook Live.

“The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We designed our iDiscover Chats as livestreams so a busy entrepreneur can realistically tune-in, ask questions and learn something new through social media without sacrificing their most important resource—time.”

Please click here to read the complete article from Associations Now.