04/12/2017

Make Engagement More Fun with Digital Badges

These non-traditional forms of recognition encourage small acts of engagement

Digital badges and ribbons put a twist on a traditional form of member recognition to encourage small acts of engagement. Associations and their members are sharing them across community and social networks, adding an element of competition that spurs involvement.

How do you get a professional society of accountants excited about member engagement? It’s simple—create a membership scoreboard and assign points to actions that merit a reward.

The North Carolina Association of Certified Public Accountants (NCACPA) is in the process of implementing a digital leaderboard in its online community that counts everything from membership tenure to volunteering and other forms of service. Those points add up to recognition.

Please click here to read the complete article from Associations Now.