03/27/2017

Membership Hack: Card-Carrying Volunteer Recruiter

Help your volunteers recruit by removing engagement barriers

The New Jersey Society of CPAs recruits volunteers with a business card that removes the barriers to getting involved.

How to hack it? The New Jersey Society of CPAs was on a mission to engage members face-to-face and recruit some volunteers at the same time. To do this, NJCPA armed its volunteer relations committee with business cards. Except these cards didn’t list job titles or contact information. Instead, printed on them are benefits to volunteering for NJCPA, as well as a phone number and the link to the organization’s volunteer page.

“We provided [our leaders] with talking points,” said Carolyn Hook, director of membership and engagement. “But we asked them to make it personal—talk about why they got involved, and what they got out of volunteering.”

Please click here to read the complete article from Associations Now.