03/23/2017

Boost Revenue With Sponsored Digital Content

These pieces not only provide useful information to members but also serve as a steady revenue stream

Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association

I graduated from college with a degree in magazine journalism right before the Great Recession shook up the publishing world. Some of my favorite magazines, Gourmet and Domino, shuttered; so did the city magazine where I worked at the time—all because of dropping ad revenues. Although I had known the importance of advertisers prior to this, I really felt their significance during that tumultuous period of unemployment and closing magazines.

Just as with the for-profit world, advertisers and sponsors are integral to associations and their publishers, but often they don’t get the credit they deserve, says Sabina Gargiulo, senior director of industry relations at AH, a company that provides professional services to associations.

Please click here to read the complete article from Associations Now.