03/20/2017

Membership Hack: Milestone Moments

Find ways to boost renewals, attract new and lapsed members

The Agriculture Future of America Alliance recently celebrated its 20^th anniversary with a promotion designed to boost renewals and bring in new and lapsed members.

How to hack it? The Agriculture Future of America (AFA) Alliance aims to attract talented young professionals and put them on a path to leadership in the food and agricultural industries. Last year, the group celebrated its 20th anniversary. “We’re a young organization, and we were excited to celebrate that second decade, so we decided to try a promo with our members and people who are new to us,” says Annie Storey, CAE, director of programs.

For two days, AFA Alliance discounted its annual membership rate from $50 to $20. The payoff from the one-time-only offer was immediate and big. In two days, 68 members renewed or joined. “That was pretty substantial for us,” Storey says, noting that the alliance previously had about 300 members. And the growth was evenly distributed among new, renewed, and returning members.

Please click here to read the complete article from Associations Now.