03/17/2017

The Art of Mass Personalization at Conferences

The incidence of people expecting personalized experiences continues to rise

The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people.

Every other month, I anxiously await the arrival of my Stitchfixbox. If you’re not familiar with Stitchfix, it’s a personalized online styling service where five clothing items and accessories—handpicked for you by a stylist based on your budget, taste, and lifestyle—are delivered to your doorstep on the date and at the frequency of your choosing. When you sign up for the service, you complete a style profile that covers your likes and dislikes, as well as your shape, size, and what you’d like to spend. And prior to each shipment, you can add a note that tells your stylist specific pieces you are looking for.

I’ve been doing it for almost a year now, and I love it. Of the five pieces I get in the mail, I’d say I usually keep between two and three. My last box I wanted all five—but my bank account said otherwise.

Please click here to read the complete article on Associations Now.