03/16/2017

Cheerios' Cause Marketing

How Buzzy is sharing the plight of the humble bumblebee

General Mills generates buzz on bees with a new campaign that associations can take pointers from. 

General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive.

Nonprofits should take note of the company’s three-pronged marketing strategy, which includes a social media component, a branding change, and an engaging way to get consumers directly involved.

Please click here to read the complete article from Associations Now.