03/15/2017

Digging Deeper Into Membership Renewal Trends

New report discovers well-known fact: Membership renewal isn't easy

A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process.

Membership renewal doesn’t always come easy. From the moment a member joins, your association needs to establish a connection that makes the individual feel valued and engaged. Otherwise, you face the much-dreaded membership churn.

If you’re an association leader who agonizes over the renewal process, you’re probably not alone. According to the recently released 2017 Membership Association Survey, conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now.

Please click here to read the complete article from Associations Now.