03/14/2017

How the "Streaming Culture" Has Redefined Consumer Behaviors

People expect what they want the second they want it

Streaming television services like Netflix are now about as popular as pay-TV services like cable television, the Consumer Technology Association says in a new report. And while that trend reflects a desire to watch TV anywhere, consumers still love their 4K Ultra HD screens.

Streaming isn’t the future of television—it’s the present.

That’s a key finding of “The Changing Landscape for Video and Content,” a recent report from the Consumer Technology Association. CTA found that an equal percentage of Americans subscribe to streaming services as to television services like cable and satellite—in both cases, roughly two-thirds of survey respondents.

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