03/02/2017

Membership Strategy: Moving from Free Rider to Engaged Member

Those engaged will spend more money

The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.

The biggest thing keeping Bill Valdez up at night: money.

Like any association leader, Valdez is responsible for “keeping the lights on” at the Senior Executives Association, which represents the senior executive service (SES) and equivalent ranks of career government leaders who are above the GS-15 level on the General Schedule (GS) payscale.

Please click here to read the complete article from Associations Now.