02/07/2017

When An Online Community No Longer Works

When 'trolls' rise, communities often fall

Sometimes, an online comment system or forum no longer makes sense for your organization’s needs, potentially due to a glut of “trolls”—an issue with which the Amazon-owned IMDb is currently dealing. The lesson: If you’re dealing with an online community, especially at scale, you must be willing to invest in both the people and technology that makes it work.

I’ve talked many times in the past about what makes an online community valuable—whether it’s a forum or the comment threads on your association’s blog.

But, recently, I stumbled upon an interesting case where a large organization was getting rid of a longstanding community because the company no longer felt it made sense.

Please click here to read the complete article from Associations Now.