02/02/2017

5 Tips For Optimizing Online Fundraising

Review a few tips on how to get the most out of an online campaign

Online fundraising campaigns are great ways for associations to finance new programs and initiatives. Here are a few tips from fundraising pros on how to get the most out of an online campaign.

It’s been a big week for the American Civil Liberties Union (ACLU). Over the weekend, the group received $24 million from more than 350,000 online donors.

Now, it’s granted that this is a unique moment in history for the ACLU, but I wondered if the group’s fundraising team had anything to do with aiding users to donate. Sure enough, the first time I went to the site, a pop-up with different dollar amounts and a bright red “donate now” button greeted me. The whole transaction probably takes users less than a minute.

Please click here to read the complete article from Associations Now.