10/24/2016

2017 Meeting Trends You Should Watch

North American tradeshows, conferences expected to see a decline in growth

The latest edition of an annual American Express Meetings and Events report, predicting meeting trends for 2017, suggests that tradeshows and conferences in North America will see a decline in growth, with smaller events taking their place.

According to new research from American Express, next year could be the year of the slimmer, more focused meeting.

In the latest edition of American Express’ Global Meetings and Events Forecast, the company’s meetings and events business (which American Express jointly owns with Certares) anticipates that program spending will stay about even, globally, with a projected increase of less than 1 percent in North America next year, but the number of meetings and the number of attendees at each meeting might drop slightly.

Please click here to read the complete article from Associations Now.