Details
 

May 24, 2016
1:00PM - 4:00PM

Advocacy Effectiveness Town Hall Workshop

Drive success in your grassroots efforts

National authority on grassroots and PAC effectiveness Amy Showalter will be conducting a town hall workshop with OSAE members and industry leaders examining how association lobbyists can go from mediocre to magnificent and how current government relations challenges can be addressed and overcome.

OSAE Advocacy Effectiveness Town Hall

Is your government relations strategy on track?  Is your lobbying team credible and persuasive? Is your PAC prospering? Are your grassroots growing? If you need to get your programs in gear to meet your 2017 legislative goals, this is the perfect time to share ideas and re-calibrate for the remainder of 2017 by attending OSAE’s Advocacy Effectiveness Town Hall on March 23.   

Do you want to attend a meeting of government relations professionals where you get to share ideas with your peers, rather than sitting through a lecture format?  

Would you like to attend an event where in just a matter of hours you can leave with new techniques not to just think about, but implement in your government relations program?

How does a Town Hall work? Why should I attend?

Town halls are candid discussions of best practices where you set the agenda. Attendance is intentionally limited so that each participant can share their challenge and get on the spot peer feedback and solutions. The workshop will begin with Amy’s presentation: “From Mediocre to Magnificent: The Characteristics of Effective Association Executive Lobbyists.” See how you rate on the credibility and authenticity checklists, which are two vital elements of persuasion. 

What topics will we discuss?

It’s up to you. Town hall participants set the agenda; however, previous Town Hall discussions have included the following topics:

• Methods to combat issue fatigue
• Trends in Lobby Day events and implementation tactics
• Nuances to creating a create a PAC Champion / Ambassador program
• Ways to keep volunteers engaged during the “off season”
• Factors to consider when developing your government relations strategic plan
• Creating a PAC contributor communications plan
• How to properly use research to grow your PAC
• Combating PAC cynicism, opposition and hostility
• Innovative ways to recognize your top contributors
• And many more

Previous  Town Hall participants said that they gained between seven and twenty-seven new ideas from the Town Halls----not a bad investment for a few hours. What have other attendees said about their Town Hall experience?

“This was my very first Town Hall experience and it was excellent! Very informative and lots of networking!”

“Such a useful discussion and productive format. There’s no better way to increase your knowledge base than by sharing best practices, hits and misses and lessons learned.”

 “The quality of conversation made me think of PAC fundraising differently and helped me think of new ideas on my own—11 new ideas!”

Amy Showalter is the most widely published grassroots and PAC expert in the nation. She is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. For nine years, she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Amy’s blog “Politicking the Bottom Line” was published on Forbes.com, and she currently blogs for Bloomberg Government and Lobbyblog.com. More than 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN Money.com, Foxnews.com, CNBC.com and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful … and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall.” She has served as a faculty member at the U.S. Chamber's Institute for Organization Management and as a guest lecturer at George Washington University's Graduate School of Political Management. Amy possesses a BA in political science from Wright State University and an MSA from Central Michigan University.

Registration Fee

• Members: $99.00
• Non-members: $119.00

Register here!

Credit Hours

• As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.

Consent to use of photographic images: Registration and attendance at or participation in OSAE meetings and other activities constitutes an agreement by the registrant to OSAE’s use and distribution (both now and in the future) of the registrant or attendee’s image in photographs, videotapes, and electronic reproduction of such events and activates.

OSAE Cancellation Policy: All cancellations received by May 17, 2017 will be honored with a full refund. A 60 percent surcharge will be retained for cancellations received May 18-22, 2017. No credits or refunds will be issued after that date. NO SHOWS WILL BE BILLED.

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