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10 – 11 a.m.
Introduction to Cloud Computing
(Excellence Track)
Speaker: Chris Jenkins, CAE, CCNA, CISSP, MCSE, The Ohio Society of CPAs
What’s cloud computing? There’s a good chance you’ve already used some form of cloud computing if you have an e-mail account with Hotmail, Yahoo or Gmail. Chris will explain how to apply cloud computing concepts to practical business applications through hosted desktops, dynamic servers, etc., that can be accessed wherever and whenever you need while reducing capital expenses and other costs.
Welcome to the Jungle: The Value of Doing Board Assessment/Evaluations
(Leadership Track)
Speakers: Shane Yates, CAE, CMP, Ohio Physical Therapy Association; Chris Zimmer, Association of Residential Cleaning Services International
Baseball great Yogi Berra was once quoted as saying, “It’s amazing what you can see when you look.” He also said, “Ignorance isn’t what you don’t know- it’s what you know wrong.” Understanding and assessing an organization’s board culture is helpful in identifying areas for growth opportunity- or identification of things we know wrong. A board self-assessment can engage its members in discussion about their effectiveness and culture and assist in improved governance of an organization. However, some board members may see it as some kind of “test” to be passed or as a challenge to their wisdom, experience or integrity resulting in resistance to participation. This session will engage participants in conversations about how to strengthen board performance through assessment and ultimately, the performance of the organization they govern.
Coping and Managing as a Small Staff Executive
(Professionalism Track)
Panelists: James A. Hieb, CAE, Marble Institute of America; Jimelle F. Rumberg, PhD, CAE, Ohio Podiatric Medical Association; Mark D. Laskey, Lutheran Chaplaincy Service; Garis F. Distelhorst, CAE, Marble Institute of America
By virtue of its size, managing a small staff association can be a high-wire circus act for any executive. If you’re walking this tightrope on a daily basis, join your colleagues in this open and candid session. A panel of small staff executives will share their experiences, challenges, and successes on a variety of topics, and will follow with an open forum to answer your specific questions. Leave with at least 50 vital tips to help you be successful under the big top of small-staff management.
11:15 a.m. – 12:15 p.m.
An Association Membership Growth Experience: Driving Recruiting and Retention
(Excellence Track)
Speaker: Kordell Norton, Synergy Solutions, LLC
In this entertaining, fast paced and highly interactive session, you will get insights on how to make YOUR organization growth explode. Using humor and real examples you will discover simple, easy to implement, and powerful ideas to grow your association. You will get:
You will laugh and learn as we look at the secrets of association growth by understanding how large corporation drive results. Should you miss this session you WILL hear, "big mistake . . you should have been there. It was AWESOME."
Ten Dysfunctions of the Board
(Leadership Track)
Speakers: Michael Borowitz, Clark, Schaffer, Hackett; Dani Robbins, Non-Profit Evolution, Inc.
This presentation will identify the 10 most common dysfunctions of boards and how to address them. We will examine the outlying ranges of dysfunctions like “Bully” members to “unengaged” members and the “rubber stamp” to the “overstepping” members. We will use examples and discuss practical solutions to these all too common problems.
Your Path to Earning and Maintaining the CAE Certification(Professionalism Track)
Speaker: Kelly Jones-Swenson, CAE, Ohio Hotel & Lodging Association
Are you ready to pursue the Certified Association Executive (CAE) designation but don’t know where to begin? Preparing yourself to take the CAE exam requires a great deal of work, commitment and enthusiasm. This session will be geared to answering many of the questions about the CAE credential:
Elevate Your Professional Stature with the CMP Certification
(Professionalism Track)
Speaker: Angie Gasaway, CMP, Meeting Professionals International-Ohio
The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals, whether a planner or supplier, who have achieved the industry's highest standard of professionalism. This session will be geared to answering many of the questions about the CMP credential and the CMP International Standards (CMP-IS). This certification represents every sector of the meetings industry and creates a competitive advantage when it comes to negotiating salaries and other business. Come learn from the Director of Professional Development with Meeting Professionals International-Ohio about how the CMP credential enhances the knowledge and performance of meeting professionals, promotes the status and credibility of the meeting profession and advances uniform standards of practice.
1:15 – 2:15 p.m.
Our Collective Economic Impact to Ohio: Telling the Association Community’s Story to our Fellow Citizens
(Excellence Track)
Speakers: Kevin McCray, CAE, National Ground Water Association; Senator Tim Schaffer, Ohio Society of Professional Engineers
Associations are an economic force in Ohio and for Ohio. Recent federal data find 687 business associations and 251 professional societies in the state. Together, they employ 5,300 taxpayers earning $726.6 million payroll dollars. The OSAE strategic plan calls for more efforts to influence legislation and regulations that affect our profession; promote a greater appreciation of the role and value of the field among practitioners, and to support student education and entry into association management. You will learn about:
Is there Fraud in Your Association?
(Leadership Track)
Speaker: Michael Borowitz, Clark Schaefer Hackett
In a small association, it is often difficult to identify fraud. This presentation will allow you to gain a better understanding of fraud components. We will cover how to protect your organization and the warning signs to look for. Specific everyday examples will be used throughout the presentation.
Elevating Your Personal Brand
(Professionalism Track)
Speaker: Traci McBride, TeeMcBee Image Consulting
Learn how your personal image trumps your business card and influences every relationship. Join this fun, relatable & energizing discussion with Traci McBride, Chief Stylist of TeeMcBee Image Consulting, of how looking ageless, wearing your Power Colors and looking like your authentic self will enhance your life in every way.
2:30 - 3:30
Association Legal Updates
(Leadership Track)
Speaker: Nellie So, Bricker & Eckler, LLP
Get critical information on tax issues (including UBIT, Use Tax, Proxy Tax and Payroll issues), as well as other legal issues of concern to association executives such as the importance of copywriting intellectual materials belonging to associations and the complexities involved with doing so.
Creating an Event Experience through Theme Decorating & Staging
(Professionalism Track)
Speakers: Bill Douglas & Kim Laugherty, Ohio Association of School Business Officials
Integrating a theme into your events can make the difference between just offering and “event” and an offering an overall “event experience.” Learn how to find and utilize various resources to create an event with "wow-factor" that your members will keep talking about for years to come. The presenters will discuss budgeting for events; finding and sourcing event decorators, decorations and entertainment; and the pitfalls and lessons they’ve learned along the way.
2:30 – 4:45 p.m.
Looking Forward 2012: Influences on the Association Environment (Two-hour program)
(Excellence Track)
Speaker: Dean West, FASAE, Association Laboratory
As founder and President of Association Laboratory, Inc., Dean West, FASAE has worked with some of the nation’s leading associations on research, development of organizational strategy and design of operational and governance systems to achieve these strategies. His session will focus on wide ranging qualitative and quantitative research conducted in 2011 for marketing, membership and strategic planning purposes and address strategic themes including:
3:45 – 4:45 pm.
How Would You Describe Your Online Reputation
(Leadership Track)
Speaker: Barry Himmel, Signature Worldwide
96.5% of all people are influenced by online reviews of products and services by others. How are you measuring up? Do you have advocates? Detractors? Or is no one talking about you at all?
Strategically improving your online reputation is an important step to growing your membership. Your potential members are making decisions about your association based on what others are saying – and how you are responding. What are the major do’s and don’ts?
Whether or not you are aware, you already have a social media voice. Is it pleasant and inviting? High pitched and annoying? Merely a whisper? Learn to define the voice you want, and understand the importance of sharing that definition with your employees and members. Do you realize that anyone who writes on your behalf is contributing (or detracting) from your online reputation. Is everyone presenting your association online the way you want to be perceived?
Strategic Meeting Management: Services for the Meeting Professional
(Professionalism Track)
Panelists: Kelly Jones- Swenson, CAE, Ohio Hotel & Lodging Association, facilitator; Jerry Simon, Kalahari Resort & Convention Center; Mike Ware, SAP Hotels, LLC; Diane Share, Experience Columbus CVB
Many elements go into successfully planning and selling your association's meetings, conferences, events and tradeshows to members, exhibitors, and other partners. You've crafted a relevant and appealing program, provided ample opportunities for colleagues to interact, and found meaningful ways for industry suppliers to showcase their products and services.
But the location is vital, too: The destination can be a deciding factor for many members who likely have lots of enticing continuing-education options but limited time and money to take advantage of them. Destination marketing is especially important for meetings. So, how do you get members and other stakeholders excited about meeting? Associations have increasingly turned to their host hotels, convention center facilities and CVB Partners, which offer a wide array of innovative destination marketing tools, and resources.
Through this panel discussion, you will learn how to effectively work with your hospitality industry partners for access to the resources and tools available in successful meeting planning.
Friday, July 27
8:30 – 9:30 a.m.
Strategic Partnership Spotlight
(Association executive audience)
This session will include several 10-15 minute presentations from OSAE Strategic Partners regarding their programs/discount structures. Since many associations are small businesses and do not have the budgets to employ staff in critical areas, including human resources, legal, financial planning, information technology, marketing, etc., OSAE Strategic Partners fill a void at tremendous savings to you.
Learn how OSAE strategic partners can provide more value for your membership investment.
Pump Up the Volume for Site Visits
(CVB and Affiliate member audience)
Speaker: Crystal Jackson-Moore, CMP, CHSP, Dayton/Montgomery Convention & Visitors Bureau
A site visit is your one and sometimes only opportunity to present your business to the client; learn how to stand out among the crowd with amazing site visits. Does your client have to resort to pictures of your property to memorize your site visit. Will he or she throw away the collateral and freebies that you gave them during the site? Will he or she even remember your name?
This presentation will involve interactive suggestions on making your site visit memorable and fun for your client and yourself. You will learn: